Terac

This project was a visual identity extension and website application design for an AI market research startup. The goal was to create a sleek, retrofuturist digital website that reflects the depth of their work.

SCOPE

Web App Design

TOOLS

My Approach

1. Started by mapping user intent. Focused on what people were trying to do, not just what they were clicking.

2. Sketched low-fidelity flows to simplify decision points and reduce cognitive load.

3. Built interactive prototypes to test clarity, speed, and comfort across real interviews.

4. Designed a modular system that balanced utility with brand personality.

Below are early ideas & prototypes

Outcome

I redesigned Terac’s webapp to turn raw interviews into usable insights faster. The new interface improved interview completion rates, cut drop-off by 35%, and helped teams extract key learnings without digging through hours of footage. The system also scaled cleanly across mobile and desktop, making the product easier to demo, sell, and trust.

COLLEAGUES

Zac Baker, CEO
Jack Blair, CTO

Timeline

1 Month

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