Angi

I pitched and led the design of a dynamic sales tool for Angi’s Inside Sales team. The goal was to help reps navigate 200+ daily cold calls with real-time script suggestions that adapt based on live conversations. The tool also captured rep and client responses, giving managers a new stream of data to inform coaching and sales strategy.

SCOPE

Web App Design,
Vibe Coding

TOOLS

My Approach

1. Interviewed sales reps and managers to map out pain points across the cold call workflow.

2. Prototyped a lightweight tool that surfaces the right prompts at the right time during live calls.

3. Designed a manager-facing view to capture and analyze rep responses and objection patterns.

4. Deployed, tested and iterated the tool across pilot teams until it felt seamless in a high-speed call environment.

Outcome

The tool (internally dubbed Amalgam) reduced average ramp time for new reps by 23%, increased close rates by 14%, average deal size went from $5,000 to $8,400, and gave managers visibility into 100% of live objection handling. What started as a prototype became core to how teams trained, coached, and closed deals.

COLLEAGUES

J.B. Andrews, Manager
Chelsea Drda, Sales
Maci Haywood, Sales
Brittany Clary, Sales

Timeline

5 Months

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