Terac

This project was a visual identity extension and mobile application design for an AI market research startup. The goal was to create a simple app for general consumers to be able to participate in research interviews and get paid for their time.

SCOPE

Mobile App Design

TOOLS

My Approach

1. Treated the phone as a recording tool first. Focused on speed, clarity, and control in motion.

2. Cut every unnecessary step between opening the app and capturing a useful thought.

3. Used system-native components where it made things feel faster. Customized where it mattered.

4. Tested real flows, with the founders, in motion (walking, multitasking, talking) and refined for real-world use.

Outcome

I designed a new mobile app for Terac as a part of their roadmap of launching a consumer-facing product to collect and turn raw interviews into usable insights for enterprises faster. The system is designed to look and feel like an extension of the webapp and general brand marketing materials, making the product easier to recognize.

COLLEAGUES

Zac Baker, CEO
Jack Blair, CTO

Timeline

1 Month

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